
Vueron Newsletter
No. 182
2025.02.25
Embotech Collaborates with Outsight and Hesai to Power Technology for Automated Vehicle Marshalling (AVM) Systems | ||
ADAS | Robotaxi, ADAS Growth Fueled by Falling Tech Costs | |
Self-driving | Waymo’s AVs Safer Than Human Drivers, Swiss Re Study Finds | |
Aeva Demonstrates Vision For Future Of Passenger Vehicle Autonomy With Its Latest Atlas Ultra LiDAR Sensor, New and Expanded Partnerships | ||
Terra Drone Launches Japan-Made Indoor Inspection Drone “Terra Xross 1” Simultaneously in Japan and the US |
1. Embotech Collaborates with Outsight and Hesai to Power Technology for Automated Vehicle Marshalling (AVM) Systems
- Embotech, Outsight, and Hesai Technology have partnered to provide LiDAR-based Automated Vehicle Marshalling (AVM) systems for BMW’s production facilities.
- The AVM system enables fully autonomous vehicle movement within BMW plants, eliminating the need for human drivers in certain logistics and quality control processes.
- Hesai supplies high-precision LiDAR sensors, which serve as the “eyes” of the system, while Outsight provides perception software to track vehicles and obstacles in real-time.
- BMW has already deployed this technology for 5 Series, 7 Series, and MINI Countryman models at its Dingolfing and Leipzig plants, with a global rollout planned across Europe and North America.
- This collaboration highlights the increasing maturity of LiDAR technology and its real-world application in industrial automation, improving safety and efficiency in vehicle production.
Embotech, Outsight, and Hesai collaborate to provide LiDAR-powered Automated Vehicle Marshalling (AVM) technology for BMW’s autonomous in-plant vehicle operations.
2. Robotaxi, ADAS Growth Fueled by Falling Tech Costs
- McKinsey reports that rising personal vehicle costs and declining autonomous driving technology costs (forecasted 80% drop over the next decade) are fueling robotaxi and ADAS market growth.
- The market capitalization of ADAS companies surged 169% from March 2023 to March 2024, while electric vehicle tech firms saw a 51% decline, highlighting a shift in investor focus.
- Tesla introduced the Cybercab, a fully autonomous two-seat vehicle with no steering wheel or pedals, aiming for a $30,000 price point with production set for 2026.
- Tesla tested an autonomous ride-hailing service in San Francisco throughout 2024 and plans a paid service launch in California and Texas in 2025, pending regulatory approval.
- The robotaxi market is projected to grow from $400M (2023) to $45.7B (2030), with a CAGR of 91.8%, indicating a massive expansion in autonomous ride-hailing services.
3. Waymo’s AVs Safer Than Human Drivers, Swiss Re Study Finds
- A Swiss Re study analyzing 25.3 million autonomous miles driven by Waymo confirms the effectiveness of its autonomous driving technology.
- The study highlights Waymo’s strong safety record, reinforcing its leadership in autonomous mobility.
- Waymo continues to scale operations in cities like Phoenix, San Francisco, Los Angeles, and Austin, demonstrating the real-world viability of autonomous vehicles.
- Insurance data is playing a key role in evaluating AV performance, with Swiss Re emphasizing the importance of transparent safety assessments for regulatory and public acceptance.
- The study sets a benchmark for future evaluations, helping drive autonomous vehicle adoption and trust across industries.

A Swiss Re study confirms that Waymo’s autonomous vehicles demonstrate significantly higher safety performance than human-driven cars, reinforcing the reliability of autonomous mobility.
4. Aeva Demonstrates Vision For Future Of Passenger Vehicle Autonomy With Its Latest Atlas Ultra LiDAR Sensor, New and Expanded Partnerships
- Aeva Technologies introduced its latest FMCW 4D LiDAR sensor, Atlas Ultra, at CES 2025, designed for SAE Level 3 and 4 automated driving systems.
- The sensor offers 3× higher resolution than previous models, a 150-degree field of view, and a 500-meter detection range, improving long-range perception and safety.
- Aeva showcased the first functional 4D LiDAR behind a windshield, developed with Wideye by AGC, allowing seamless integration into vehicle design without compromising aerodynamics.
- Aeva expanded its partnership with Torc Robotics (Daimler Truck subsidiary) to develop autonomous truck safety architecture, supporting Daimler’s 2027 timeline for mass deployment.
- The Atlas Ultra LiDAR system enhances detection of small road hazards, dynamic objects, and vulnerable road users, reinforcing Aeva’s role in advancing autonomous vehicle technology.
Aeva unveils the “Atlas Ultra” LiDAR sensor at CES 2025, enhancing long-range perception for autonomous vehicles and expanding partnerships with Daimler Truck and Torc Robotics.
5. Terra Drone Launches Japan-Made Indoor Inspection Drone “Terra Xross 1” Simultaneously in Japan and the US
- Terra Drone has introduced its first Japan-made indoor inspection drone, “Terra Xross 1”, launching simultaneously in Japan and the U.S.
- The drone integrates LiDAR and visual odometry sensors, ensuring stable flight in dark, cramped, and dusty environments without relying on GPS.
- Key features include an affordable price (~$25,000), one-third the cost of competitors, a 4K camera with 180° tilt and LED lighting, and a cloud-based 3D data management system (“Terra Xross Cloud”) for streamlined inspection workflows.
- Designed for infrastructure inspections, mining, disaster assessment, and security monitoring, Terra Xross 1 aims to make drone-based indoor inspections more accessible and efficient.
- Supported by the Nippon Foundation-DeepStar Program, the drone aligns with efforts to advance decarbonization in the offshore oil and gas industry.
Terra Drone launches “Terra Xross 1,” a LiDAR-equipped indoor inspection drone, offering stable flight, 4K imaging, and cloud-based data management at an affordable price.
*Contents above are the opinion of ChatGPT, not an individual nor company